International Beauty Show

Being goal oriented and always challenging myself I set out recently to find a new avenue and platform to share my insight, techniques and 30+ years of experience. Because I'm all about individual artistry and self branding trade shows seemed the perfect arena to conquer. IBS, International Beauty Show is a very reputable and respected event that showcases the most amazing and sought after talent in the Beauty Industry. Imagine the excitement and honor I felt when I was invited to share and present this year at IBS VEGAS June 20-22 Las Vegas Convention Center. I will be conducting 2 classroom look & learn workshops as well as a 30 minute Main Stage presentation.

Go to  to attend and get details.



Get the insight on achieving perfect color for every cut. Cherry will walk you through quick easy techniques and tips to achieve amazing end results to any style. From trend setting looks, to gorgeous dimensional grey coverage achieve maximum results with minimum work. Learn ways to make quick changes work into your everyday schedule. Adaptable, versatile tips and techniques you'll find useful for every client who sits in your chair. Increase business and income while giving your clients new, updated customized hair color. What's "IN" What's "OUT" What's "NEXT".

3-D color techniques

Flash Effects interior, exterior and full effects

Directional placement to compliment your cut and finish

Duo Effects OMBRE & SOMBRE now vs.then

Tri-lights dimension on another level

Brighten and color build your REDS

INSPIRING insight into transforming your clients looks into modern trendy "styles" like LOOBS & SHAGS

Formulating blondes the why's & when's of  lighteners, high-lift's, toners and gloss.

Understanding the how' and why's of developers the lifts in the color

Challenge your skill and raise your level of work while putting to use the techniques and ideas shared. Step by step guidance by Cherry insures you'll master these ideas to take back and incorporate them into your everyday salon work. Get ready to rethink your approach to hair color. Seeing cut & color merge into perfection takes your artistry to a whole new level.

Get inspired during this seminar. Grow your social media, business and retail sales. Offering unique and creative results keeps your clients in your chair and new ones seeking appointments. Your ARTISRTY is your BRAND put it to work. Cherry will share tips to stand out in the crowd, elevate your skills and grow your business.